Join Guest Speaker Ryan Taft of Shore Consulting as he presents nuggets of knowledge from Jeff Shore’s latest book, The 4:2 Formula – Getting Buyers Off the Fence and Into a New Home, at the Fall 2013 SalesCamp!
Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life. With a career spanning two decades training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.
Your clients are on a mission to improve their lives. Your job is to connect to that mission so deeply that the path to the sale literally rolls out right in front of you. The 4:2 Formula gives you proven strategies for discovering your
- New Markets Require a New Approach
- Developing Your “Why Buy Now” Message
- The Fundamentals of Urgency
- Defining the Customer’s Mission
- The Two Types of Urgency
- The Factors of Change
- The Change Formula
- Structural Problems with the Typical Sales Approach
- Putting it All Together: The 4:2 Formula